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Employer Brand Analyst

Job ID: R-101843

Location(s): 18101 SE 6th Way, Vancouver, Washington, United States, 98683

Job status: Full time Apply now

Summary and Qualifications:

The Employer Brand Analyst is responsible for informing key stakeholders of campaign, career site, social or job ad performance as well as other key data insights that showcase performance of Employer Brand activations. 

Serve as the Employer Brand data owner and insights subject matter expert for Talent Acquisition and liaison for Employer Brand vendor partners, attaining and collecting data intelligence that inform attraction and recruiting strategies across Talent Acquisition. Provide access to insights as well as periodic reviews/dashboards, to support organization goals and objectives.

Drive effective attraction strategy planning, applying statistical findings from internal teams and vendor partner insights.

Essential Responsibilities and Tasks:

  • Live and exemplify the Five Principles of Mars, Inc. within self and team.
  • Extract and analyze Employer Brand data, providing valuable quantitative metrics needed to illustrate effectiveness and return on investment for key initiatives and campaigns. Leverage the insights to make recommendations that will inform recruitment strategies to improve performance outcomes and deliverables.
  • Maintain and promote excellent relationships, serving as liaison between Talent Acquisition functions, assisting with reporting and data generation, analysis, and interpretation of the data/insights for the segmented personas/lanes for recruitment.
  • Collaborate effectively with key stakeholders, peers, vendors, and leadership to create new ideas and innovations for analytical solutions that solve internal business objectives.
  • Identify and forecast trends from raw data with clear representation of the storytelling through data and hiring forecasts to improve attraction and engagement strategies.
  • Develop process to track and utilize usage patterns of Employer Brand tools and resources patterns to influence optimization.
  • Social listening and content engagement strategist.
  • Learn and share how content is being consumed across the talent pipeline to support funnel optimization.
  • Set up and maintain conversion reporting and source of hire via vendor managed campaigns, social activation, and job ad performance.
  • Build and deliver presentations of findings to educate stakeholders on patterns and trends, challenges and opportunities that enable funnel optimization and hiring outcomes.
  • Understand technical infrastructure and platforms (CMS, CRM, ATS, etc.) to provide recommendations and direction for analytics implementation.
  • Set up, maintain, and track tags and followership for career social handles, content, and campaigns.
  • Provide recommendations based on industry trends and best practices to improve analytics and measurements capabilities.
  • Other job duties as assigned.

Special Working Conditions:

  • Ability to work at a computer for long periods of time. 
  • Project timelines and work volume/deadlines may often require more than 40 hours per week to complete essential duties of this job.
  • Must have mental processes for reasoning, remembering, mathematics and language ability (reading, writing, and speaking the English language) to perform the duties proficiently.
  • Ability to carry out instructions furnished in written, oral, or diagram form and to solve problems involving several variables.
  • Ability to stand, walk, stoop, kneel, crouch, and climb as well as manipulate (lift, carry, move) up to 50 pounds.
  • Requires good hand-eye coordination, arm-hand-finger dexterity with the ability to grasp, and visual acuity to use a keyboard and operate necessary equipment.
  • The noise level in the work environment is normally moderate.
  • Environment where pets are present.

Experience, Education and/or Training:

  • Bachelor’s degree in Business, Human Resources, Branding, Marketing, Statistics, or a quantitative field is preferred, or the equivalent combination of education, training and experience that provides the required knowledge, skills, and abilities.
  • Three years of experience in Employer Branding, Human Resources or Marketing reporting/analytics are required.
  • Experience in recruitment marketing and employer branding/marketing is required.
  • Career website optimization experience is preferred.
  • Full cycle campaign management is preferred.


Banfield Pet Hospital® strongly supports and values the uniqueness of all individuals and promotes a work environment where diversity is embraced. Banfield Pet Hospital is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, genetic information, status as a protected veteran, or status as a qualified individual with disability. Banfield Pet Hospital complies with all applicable federal, state and local laws governing nondiscrimination in employment in every Banfield location.

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