This position requires an onsite presence at the Banfield Pet Hospital headquarters in Vancouver, Washington, with a hybrid work schedule (3 days/week).

Summary and Qualifications:

Identify and oversee the implementation of marketing needs related to hospital and/or market growth within specified regions while project managing Optimum Wellness Plan (OWP) growth avenues. 

Work as the marketing representative for grand openings, standalone strategy, and existing hospital growth across the assigned Division, working as a resource for the identified regions and related field leadership.

Essential Responsibilities and Tasks:

• Live and exemplify the Five Principles of Mars, Inc. within self and team.
• Design and oversee testing of scalable, localized marketing strategies to support assigned Division hospital grand openings and existing hospitals including:
  • Managing vendors/agencies to coordinate media placement and testing.
  • Overseeing budgets to achieve program goals effectively and efficiently.
  • Ensure operational alignment on strategies.
• Set benchmarks with Digital Marketing Program Manager and analyze the performance of the new hospital openings, developing and adjusting marketing strategies to support these hospitals in meeting first-year revenue plan.
• Monitor the performance (traffic, new/existing clients, capacity) and competitor presence within selected regional hospital portfolios and assess the needs for marketing support. Assist with field marketing alignment and response.
• Partner with product marketing team on OWP project management for ongoing product development, growth and support. Oversee change management of new products or product changes in the field.
• Support the marketing strategy and tactics for dedicated region(s) based on the hospital/market needs by employing direction from strategy director, feedback from field leaders, scheduling audits, and marketing analytics.
• Manage the execution of grand opening marketing activities pre, during and post opening for new hospitals.
• Partner with operations team and field to identify growth areas and needs for standalone and transformation hospitals.
• Oversee design and execution of marketing strategy to target growth sectors specific to standalone hospitals. Develop and execute scalable plans and organizational rollouts.
• Support region(s) in improving OSAT and OWP growth and retention in pursuit of achieving OGSMs.
• Collaborate with other Marketing partners to support new media, offers, and messaging that could be used to drive regional performance. 
• Proactively provide feedback on regional marketing activity and trends to the Directors of Strategy and others marketing team members as needed.
• Actively partner and be a team player with Sr. Coordinators/Associate Specialists within the field marketing team on regional support tactics, best practices, and organizational agility. 
• Support practice initiatives, partner cross functionally with teams (e.g., Transformation, other Marketing groups, IT, Vet Affairs, etc.), and lead designated marketing workstreams for strategic and functional projects that impact business growth.
• Other job duties as assigned.

Special Working Conditions:

• This position requires 25% travel.
• Ability to work at a computer for long periods of time. 
• Must have mental processes for reasoning, remembering, mathematics, and language ability (reading, writing, and speaking the English language) to perform the duties proficiently.
• Ability to carry out instructions furnished in written, oral, or diagram form and to solve problems involving several variables.
• Ability to stand, walk, stoop, kneel, crouch, and climb as well as manipulate (lift, carry, move) up to 25 pounds.
• Requires good hand-eye coordination, arm-hand-finger dexterity with the ability to grasp, and visual acuity to use a keyboard and operate necessary equipment.
• The noise level in the work environment is normally moderate.
• Environment where pets are present.
• The physical demands and work environment characteristics described here are representative of those that must be met by an associate to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Experience, Education and/or Training:

• Bachelor’s degree in Business Administration, Communication or Marketing is preferred, or the equivalent combination of education, training and experience that provides the required knowledge, skills, and abilities.
• Five years of relevant marketing experience are required, with hospital and/or field marketing experience preferred.
• Experience with marketing plan development, oversight and/or implementation of various marketing tools (multimedia, direct mail, events, marketing partnerships, etc.) is required.
• A strong understanding of product marketing and client experience as it relates to roll-out and management of best in class consumer products and services is required.
• Demonstrated project management experience planning and overseeing projects in a timely manner and within budget is required.

Salary Range:

The pay range for this role is $69,073 - $94,975.

The pay range listed reflects a general hiring range for the area, with the specific rate determined based on the candidate’s experience, skill level, abilities, and education, and may vary depending on location and schedule. 

This posting will remain open for a minimum of two weeks or until a sufficient pool of qualified applicants has been received.

Benefits:

Here at Banfield, we prioritize your well-being and professional growth by offering a comprehensive total rewards package, including health, wellness, and financial support for you, your family, and even your pets. Check out some of our “Meow-velous” benefits: 

• Comprehensive Medical, Dental, and Vision Insurance: Enjoy peace of mind knowing your health and wellness are our top priorities. We've got your essential medical, dental, and vision care covered.

• Generous Retirement Plans (401(k) and Roth): Invest in your future and enjoy a generous company match to help you build a secure financial future.*
• Paid Time Off and Holidays: Take a break, recharge your wellbeing, and celebrate days of personal significance with paid time off and holidays.*
• Top-Tier Mental Health and Wellbeing Resources: Your mental health matters. Access our industry-leading resources, including free coaching and counseling sessions, to support your overall wellbeing and help you thrive.*
• Associate Life Insurance (company-paid) & Supplemental Life Insurance: Protect your loved ones with our company-paid Associate life insurance and have the option to purchase additional coverage for extra peace of mind.
• Company-Paid Short- and Long-TermDisability: Feel secure knowing that if you face a temporary or long-term disability, you’ll have financial protection.
• Flexible Spending Accounts (FSA): Save on healthcare and dependent care expenses by setting aside pre-tax money. It's a smart way to manage your budget and take care of your needs.
• Health Savings Account (HSA): Make the most of your healthcare dollars with a tax-advantaged HSA, allowing you to pay for medical expenses with pre-tax funds.
• Paid Parental Leave: We support growing families with paid parental leave for both birth and adoption, giving you precious time to bond with your new family addition.
• Continuing Education Allowance (for Eligible Positions): Banfield is committed to supporting the professional growth of our Associates. This allowance provides financial assistance to pursue continuing education opportunities.*
• Back-Up Child and Elder Care & Family Support Resources: When life's unpredictable moments arise, our backup care and family support benefits provide the help you need to keep things running smoothly.*
• Fertility and Family Building Support: We're here for you on your journey to parenthood, offering comprehensive support for fertility treatments and family-building options.
• Digital Exercise Therapy: Stay active and healthy with our digital exercise therapy program, designed to fit your busy lifestyle, and keep you moving.
• Voluntary Protection Benefits: Get peace of mind with protection against the unexpected. You can purchase coverage to help support you financially during hospital stays, critical illness, and accidents.*
• Legal Plan: Gain extra peace of mind with our affordable and accessible legal plan which includes coverage for a wide range of legal needs.*
• Identity Protection: Identity Protection helps safeguard your personal information by alerting you to suspicious activity and providing support if your information is stolen.*
• Commuter Benefits: Say goodbye to commuting stress with our commuter benefits, making your daily journey more convenient and cost-effective.*
• Three Free Optimum Wellness Plans for Pets: We care about your furry friends too! Enjoy three free wellness plans to ensure your pets receive the best preventive and general care.*
• Exclusive Discounts: Unlock a world of savings with our wide variety of exclusive discounts on products and services, making life more affordable and enjoyable.*

Benefits eligibility is based on employment status. Full-time (FT) Associates are eligible for all benefit programs; Part-time Associates are eligible for those benefits with an asterisk (*). 

WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER.

Banfield Pet Hospital® strongly supports and values the uniqueness of all individuals and promotes a work environment where diversity is embraced. Banfield Pet Hospital is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, genetic information, status as a protected veteran, or status as a qualified individual with disability. Banfield Pet Hospital complies with all applicable federal, state and local laws governing nondiscrimination in employment in every Banfield location. #FT